Built for Brands, Research Teams, and Enterprises
AI-Powered Dynamic Personas™
Built from Your Private Data Conversational Insight at Scale Tailored for Your Domain and Audience Real-Time, Explainable Responses
Turn your research data into dynamic, conversational personas that guide design and business decisions with confidence
Three Powerful Ways To Use Persona Design
From design validation to market research, transform your data into conversational insights that drive better decisions
Simple 3-step Process
From data to insights in minutes, not weeks
Trusted by Leading Teams
Helping organisations turn research into real-time insight
"I really liked the fact that it required limited data from us"
Marketing Manager
"It took away any element of subjectivity. So we could have quite a rational conversation about everything without any personal preferences creeping in"
Marketing Manager
"There's absolutely no doubt that the start points are vastly more interesting"
Designer
"I don't think we would have come up with these kind of routes if we had just been doing it in the traditional way."
Designer
"Working in an incubator on new innovation, we have loads and loads of different ideas, and we need to find a way to quickly prioritise and work out what's got potential, this process was really appealing"
Innovation Manager
"I think the only thing we probably would have done differently would be to initiate the process at the very inception of the idea"
Product Lead
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Frequently Asked Questions
Browse through our frequently asked questions to find answers regarding our product.
- Traditional personas are static documents based on assumptions and limited research that quickly become outdated. Our Dynamic Personas™ are powered by AI and real-time data, continuously evolving as new information becomes available. Instead of spending weeks creating personas manually, you get comprehensive, data-driven personas in hours that actually reflect your audience's current behaviours and preferences.
Yes, the AI-generated personas can be fully customised for your specific industry and business needs. We tailor personas based on your sector's unique characteristics, whether you're in healthcare, fintech, e-commerce, SaaS, or any other industry. Our customisation includes industry-specific behavioural patterns, relevant pain points, decision-making processes, and communication preferences. We can also incorporate your brand voice, company values, and specific customer journey stages to ensure the personas align perfectly with your business context and marketing objectives.
Unlike traditional persona development that can take 4-8 weeks, our AI-powered process creates comprehensive personas in 24-48 hours. The timeline depends on data complexity and the number of personas needed. Initial setup and data integration typically takes a few hours, AI processing happens almost instantaneously, and you'll have interactive personas ready for your team within 1-2 business days as we help you refine the prompting and context engineering to perfectly match your needs.
We have worked with partners at both extremes in regard to data quantity; either they have very little data and need us to provide the insight, or they have so much data that it becomes virtually impenetrable to any marketing and design team. In both cases, we will work with you to find the most appropriate data to create your personas.
Once your Persona is set up you can ask it questions and query it in multiple different ways. This will return insights that are based on your Personas 'knowledge' allowing you to quickly see the concept from the perspective of your audience.
Standard Plan: Up to 5 personas, basic customisation, team sharing for up to 10 users, quarterly data updates, email support, and access to our template library.
Professional Plan: Up to 15 personas, advanced customisation options, unlimited team users, monthly data updates, priority support, API access, and integration with popular marketing tools.
Enterprise Plan: Unlimited personas, custom AI training, real-time data updates, dedicated account manager, custom integrations, white-label options, and advanced analytics dashboard.
No, Persona Design complements rather than replaces traditional market research. While focus groups and qualitative research provide in-depth feedback in controlled environments, our AI personas help you quickly test market strategies and validate concepts with your target audience. Think of it as a powerful screening tool that makes your subsequent research more focused and effective, saving time and resources on detailed studies.
Email us at hello@persona.design to let us know you are interested in taking part and we'll get back to you with a few questions to make sure we are a good fit. Or, if you have any other questions drop us an email there and we'd be happy to help!
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Seamless Data Integration, Tailored Personas, and Actionable Insights
Persona Design seamlessly collects and integrates customer data from multiple sources, customizes personas to your specific needs, and generates actionable insights to fuel your business strategies.