Case Study:
Agency Client Collaboration through Dynamic Personas
The Challenge
A London based creative agency was pressed for time to understand its client’s audience. Although the client had plenty of data, they struggled to summarise it effectively in a brief, which could have led to costly design missteps.
The Solution
The agency adopted Persona Design’s AI persona tool. The client uploaded their user research data, and the tool transformed it into interactive personas based on real insights. This allowed the agency to constantly reference and interrogate the data throughout the project, keeping audience perspectives at the forefront of design work.
Insight
The tool aligned agency and client teams, providing a clear asset they could use to efficiently distribute insights internally. This ensured everyone remained on the same page, making the data accessible and shareable.
Outcome and Benefits
- Design decisions were data-backed and easily explained to the client, leading to ongoing projects.
- The client went on to use the personas across their company, integrating user research into their operations. The collaboration set a new standard for how the client used audience insight to drive effective and inclusive design.
Case Study:
Product House Streamlining Research for Efficient Design Collaboration
The Challenge
The research team at a product house faced a common issue: understanding exactly what the design team needed to know. Translating detailed research findings into actionable insights for designers typically took 1-2 days of their time, creating a bottleneck in the workflow.
The Solution
By implementing Persona Design’s AI tool, the research team was able to efficiently upload and organise their data into interactive personas. This setup allowed the team to quickly engage with and present their research in a way that directly addressed the design team’s queries.
Insight
With this tool, the research team gained clarity on the specific questions being asked by the design team, enabling them to tailor their research for optimal support. This alignment between teams ensured that insights were both relevant and immediately applicable.
Outcome and Benefits
The tool dramatically reduced administrative tasks and helped structure conversations around the research insights. While it didn’t replace the researchers’ analysis, it significantly expedited the process of arriving at solutions, enhancing productivity and collaboration between teams.