Dynamic Personas for Campaign A/B Testing
Get Data-Driven Audience Feedback on Multiple Campaign Directions
Picking the right creative direction shouldn’t be guesswork. Persona Design lets you test multiple campaign concepts with simulated audience feedback before client presentations.
The Challenge
Creative Presentations Are High-Stakes Moments
Presenting creative work to clients is a defining moment for agencies, yet traditional approaches have significant limitations:
- Internal reviews often reflect agency preferences, not audience reactions
- Client feedback frequently lacks audience perspective
- Actual A/B testing comes too late in the process
- Creative disagreements lack objective data for resolution
- Failed presentations damage client relationships and waste resources
The Solution
Persona Design for Campaign A/B Testing
Our AI-powered tool allows you to test multiple creative directions with accurate simulations of your target audience before presenting to clients.
How It Works
- Train the tool on your client’s target audience demographics and behaviour patterns
- Upload multiple creative directions including visuals, messaging, and key campaign elements
- Receive detailed feedback on how different audience segments respond to each approach
- Compare performance metrics across concepts to identify strengths and weaknesses
- Refine the strongest concepts before client presentation
Key Benefits for Agencies
📊 Present with Confidence
Support your creative recommendations with data-driven audience insights rather than just agency opinion.
🎯 Understand Segment Differences
See how different audience segments respond to the same creative—valuable knowledge even if the client chooses a different direction.
💬 Anticipate Client Questions
Prepare for likely objections by understanding potential weaknesses in each creative approach.
🔍 Identify Winning Elements
Discover which specific elements (headlines, visuals, CTAs) perform best across concepts.
💼 Reduce Revision Cycles
Address potential issues before the client presentation, leading to fewer rounds of changes.
Real Agency Success Story
“We had three strong campaign directions for a financial services client but couldn’t agree internally which would perform best. Using Persona Design, we tested all three with the client’s target audience segments. The results showed one concept clearly outperformed the others with the primary target, while another resonated better with a secondary audience. This data not only helped us refine our recommendation but also gave the client confidence in our strategic approach.”
— Creative Director
How to Implement This Approach
- Define Testing Parameters: Clearly identify which metrics matter most for campaign success
- Prepare Creative Assets: Compile the key elements of each campaign direction
- Set Up Audience Segments: Ensure the tool understands the different audience groups you’re targeting
- Analyse Comparative Results: Look beyond overall winners to understand nuanced differences
- Incorporate Insights: Use feedback to strengthen concepts before client presentation
Start Testing Your Creative Today
Don’t rely on guesswork when presenting campaign concepts. Persona Design gives you data-driven audience insights to strengthen your creative and your client recommendations.