Make Data-Driven Product Decisions with Dynamic Personas
Prioritise Features That Truly Matter to Your Users
Product teams that consistently deliver high-impact features outperform their competitors. Our Persona Design tool gives you the user intelligence needed to make confident prioritisation decisions.
The Challenge
Feature Prioritisation Is Often Based on Guesswork
You know the situation well. Your backlog is overflowing with feature requests from stakeholders, sales teams, and customer support. Everyone believes their request is the highest priority, but you have limited resources and can’t build everything.
In today’s competitive product landscape, accurate user-centred prioritisation isn’t just helpful—it’s essential. Yet traditional methods have significant limitations:
- Stakeholder opinions often reflect internal politics rather than user needs
- Limited user research provides incomplete insights due to small sample sizes
- Usage analytics tell you what users do but not why they do it
- RICE/WSJF frameworks rely on subjective estimates without sufficient user data
- Roadmap decisions frequently lack validation from actual user perspectives
The Solution
Persona Design for Feature Prioritisation
Our AI-powered user understanding tool helps you prioritise your product roadmap by generating authentic user feedback on potential features before you invest in building them.
How It Works
- Train the tool on your user demographics, behaviours, and product usage patterns
- Generate authentic feedback on proposed features from simulated user personas
- Understand potential impact across different user segments
- Identify unexpected use cases and edge cases before development begins
- Make confident roadmap decisions backed by comprehensive user insights
Key Benefits for Agencies
🎯 Move Beyond Opinion-Based Prioritisation
Replace subjective stakeholder debates with data-driven user perspectives on feature value.
📊 Understand Feature Impact by User Segment
See how different user types value potential features differently, allowing for targeted development.
⏱️ Streamline Decision-Making Processes
Reduce lengthy prioritisation meetings by providing objective user feedback data.
💡 Uncover Hidden User Needs
Discover unexpected use cases and requirements that wouldn’t emerge in limited user research sessions.
🛡️ Defend Roadmap Decisions
Support your prioritisation choices with comprehensive user data when questioned by stakeholders.
Real Agency Success Story
“Our executive team was pushing for an enterprise SSO feature, while our UX researchers advocated for improving our onboarding flow. Using Persona Design, we discovered that our growing mid-market segment valued streamlined onboarding significantly more than SSO capabilities. This insight helped us prioritise the onboarding improvements, resulting in a 34% increase in activation rates for mid-market customers while allowing us to schedule the SSO feature for a later release.”
— Senior Product Manager, SaaS Platform
How to Implement This Approach
- Define User Segments: Clearly identify the different user types who use your product
- Create Feature Candidates: Compile a list of potential features for evaluation
- Train the Tool: Upload user data, interviews, and support conversations
- Evaluate Feature Impact: Test each feature’s potential value across segments
- Create Prioritisation Matrix: Organise features based on user value and implementation effort
Start Making Better Product Decisions Today
Don’t rely on guesswork or internal opinion when prioritising your roadmap. Persona Design gives you the comprehensive user insights needed to build features that truly matter.