Case Study:
Enhancing Agency-Client Collaboration with Dynamic Personas
The Challenge
A London based creative agency was pressed for time to understand its client’s audience. Although the client had plenty of data, they struggled to summarise it effectively in a brief, which could have led to costly design errors or project delays.
The Solution
The agency integrated Persona Design’s AI-powered persona tool into their workflow. By uploading user research data, the client enabled the tool to generate interactive personas grounded in real insights. This provided the agency with a dynamic resource to consistently reference and interrogate throughout the project, ensuring audience perspectives remained central to the design process.
Insight
The tool brought the agency and client teams together by creating a shared resource for efficiently distributing insights within their organisations. This ensured that everyone remained on the same page, with data that was easy to access and share.
Outcome and Benefits
- Design decisions were grounded in data, making them clear and easy to present to the client. Successful design outcomes not only enhanced the agency’s reputation but also led to increased opportunities for future work.
- The client went on to use the personas within their company, integrating user research into their operations. The collaboration set a new standard for how the client used audience insight to drive effective and inclusive design.
Case Study:
Streamlining Research for Enhanced Design Collaboration within Product House
The Challenge
The research team at a product house faced a common issue: understanding exactly what the design team needed to know. Translating detailed research findings into actionable insights for designers typically took 1-2 days of their time, creating a bottleneck in the workflow.
The Solution
By implementing Persona Design’s AI tool, the research team was able to efficiently upload and organise their data into interactive personas. This setup allowed the team to quickly engage with and present their research in a way that directly addressed the design team’s queries.
Insight
With this tool, the research team gained clarity on the specific questions being asked by the design team, enabling them to tailor their research for optimal support. This alignment between teams ensured that insights were both relevant and immediately applicable.
Outcome and Benefits
The tool dramatically reduced administrative tasks and helped structure conversations around the research insights. While it didn’t replace the researchers’ analysis, it significantly expedited the process of arriving at solutions, enhancing productivity and collaboration between teams.